Legal

Privacy Policy

Effective date: January 1, 2026  ·  Last updated: January 1, 2026

CONTENTS

  1. Who We Are
  2. Information We Collect
  3. How We Use Your Information
  4. Legal Basis for Processing
  5. Cookies and Analytics
  6. Third-Party Services
  7. Data Storage and Security
  8. Data Retention
  9. Your Rights
  10. Contact Us

BY1 ("BY1", "we", "us", or "our") is a B2B marketing and business development consultancy operated by Yaniv Barak, based in Israel. We are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, why we collect it, and what rights you have over it.

This policy applies to information collected through this website (by1labs.com) and any direct communications with us.

1. Who We Are

BY1 is a sole proprietorship providing B2B marketing strategy, sales enablement, brand positioning, and go-to-market consulting. Our primary point of contact for all data and privacy matters is:

2. Information We Collect

We collect information in two ways: directly from you and automatically through your use of this website.

Information you provide:

  • Full name
  • Email address
  • Job title and company name
  • LinkedIn profile URL (if you choose to share it)
  • Any other details you voluntarily share in messages or forms

Information collected automatically:

  • Pages visited and time spent on each page
  • Device type, browser, and operating system
  • Referral source (how you found this website)
  • General geographic location (country or city level)

Automatically collected data is anonymized and aggregated through Google Analytics 4. We do not collect IP addresses or individual identifiers at this level.

3. How We Use Your Information

  • To respond to your inquiry and follow up about potential collaboration
  • To send you relevant updates, insights, or resources about our services — only if you have opted in
  • To improve this website and our content using anonymized analytics data
  • To meet any legal or regulatory obligations that apply to our business

We will never sell your data to third parties or use it for any purpose beyond what is described here.

4. Legal Basis for Processing

Where the GDPR or Israeli Privacy Protection Law applies, we process your personal data on one or more of the following lawful bases:

  • Consent — when you actively submit a form, opt in to communications, or agree to cookie use
  • Legitimate interests — to maintain our website, respond to inquiries, and analyse aggregate traffic
  • Legal obligation — where we are required by law to process or retain certain data

5. Cookies and Analytics

This website uses cookies and similar tracking technologies to understand how visitors use the site. These fall into two categories:

  • Essential cookies — required for the website to function correctly (e.g. language preference)
  • Analytics cookies — used via Google Analytics 4 to measure page views, session duration, and traffic sources in aggregate, anonymised form

You can disable cookies at any time through your browser settings. Disabling analytics cookies will not affect your ability to use this website.

6. Third-Party Services

We use the following third-party tools on this website. Each operates under its own privacy policy:

  • Google Analytics 4 — website traffic measurement (privacy.google.com)
  • Calendly — meeting scheduling; when you book a call, Calendly collects your name and email (calendly.com/privacy)
  • Google Fonts — loads web fonts; Google may record your IP address as part of font delivery
  • LinkedIn — share buttons may record your visit if you are logged in to LinkedIn

We do not use advertising networks, retargeting pixels, or any form of behavioural profiling.

7. Data Storage and Security

Your data is stored securely and is accessible only to authorised personnel. We use industry-standard measures to protect against unauthorised access, disclosure, alteration, or destruction of personal information.

Data submitted through contact forms or email is held within our email platform (Google Workspace) and CRM tools, both of which are protected by two-factor authentication and encryption in transit and at rest.

8. Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

  • Inquiry and contact data — retained for up to 3 years from last contact, unless an ongoing business relationship requires longer retention
  • Analytics data — retained for 14 months within Google Analytics 4, then automatically deleted
  • Marketing opt-in data — retained until you withdraw consent

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you
  • Correction — request that we correct inaccurate or incomplete data
  • Deletion — request that we delete your personal data
  • Objection — object to processing based on legitimate interests
  • Portability — request your data in a structured, machine-readable format
  • Withdraw consent — withdraw any consent you have given at any time

To exercise any of these rights, contact us at hello@by1labs.com. We will respond within 30 days.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out:

We reserve the right to update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Continued use of this website after any change constitutes acceptance of the updated policy.