Strategy that scales.
Execution that lands.
Helping B2B tech founders and teams build marketing and drive sales. Less advice. More execution.
Trusted by leading companies
GivingWay
המקצועונים
Real experience.
Real execution.
I'm Yaniv Barak a business builder and marketing strategist with 12+ years working with tech companies, startups, and fintech brands. I've been a founder myself, so I know the difference between advice that sounds good and strategy that actually works. I don't just consult I execute with you.
Connect on LinkedInHow I help you grow
B2B Marketing
Brand positioning, go to market strategy, content and campaigns that build your pipeline and put your name on the map.
Sales and Business Development
Sales strategy, business development, partnerships and channel building that turn conversations into revenue.
AI Consulting for B2B teams that want results, not hype.
Strategy, product, and operations. We find where AI actually fits your business and build it with you.
Built for teams at the sharp end
Scaling Tech Companies
Sharpen positioning, build strategic partnerships, and accelerate growth without losing focus.
Early Stage Startups
Define your brand, find your market, and build the foundations that create real traction.
Fintech, Capital Markets & Web3
Navigate complex, regulated industries with positioning that educates, builds trust, and converts.
From the Blog
Thinking out loud on B2B, positioning and growth
Common questions
What does BY1 do?
BY1 is led by Yaniv Barak. I work with B2B tech founders and teams on positioning, go-to-market strategy, sales and business development, and AI consulting. Most engagements start with positioning, because everything downstream is built on it.
What types of companies does BY1 work with?
Scaling tech companies sharpening positioning and accelerating growth, early-stage startups defining their brand and finding their market, and teams in fintech, capital markets and Web3 where trust builds slowly and positioning has to carry weight.
How long does an engagement run?
Engagements start at three months. In some cases more than a year, depending on the engagement and the projects it turns into. I work embedded with the team rather than in a monthly advisory slot.
How can I work with BY1?
Book a free 30-minute strategy call, or email hello@by1labs.com. BY1 is based in Tel Aviv and works with clients across Israel, Europe and the US.
Ready to build with clarity?
Let's talk about where you are and where you want to go.
Book a Free Strategy Call